This also has many variables. Most small businesses can’t offer deep discounts and lower end pricing that the mega stores and online startups can. Those places rely on the volume of framing and fewer selections to keep costs down and profits up. A small business frame shop doesn’t have the buying power, storage, or marketing reach to get better pricing to buy materials, e.g., moulding, matboards, glass, etc. Most frame shops rent their stores, and when you factor that along with utilities, payroll, machinery, waste, and general supplies and upkeep, their bottom line is a lot different from others.